WHO IS THE CLIENT
Republica Market is a spec company, which is a huge market with multidisciplinary spaces where one can eat, shop, work, and create a network, all brought together through food made by locals.
MY ROLE AND THE PROJECT
Together with other 3 design students, we designed the whole visual identity for the brand, from logo to its digital presence.
The project happened during a 2 day-hackathon-workshop on my exchange in Santiago.
First, we explored the neighborhood where the market would be located as field research to understand the tiny details about it. With all the investigation we created the concept, then started with the brand logo. With that made, we designer all the other variations and uses.
The project happened during a 2 day-hackathon-workshop on my exchange in Santiago.
First, we explored the neighborhood where the market would be located as field research to understand the tiny details about it. With all the investigation we created the concept, then started with the brand logo. With that made, we designer all the other variations and uses.
Symbols and patterns contruction
Each sector has its symbol and color to generate identity.
Plate with Food Sector symbol.
